Sea Isle runs a little different. The crowd’s a little younger, the nights run a little later, and the morning donut hits a little harder. Our Landis Avenue shop is built for that energy — bold flavors, strong coffee, and a breakfast sandwich that can handle whatever last night threw at you. We’ve been a locally owned part of Sea Isle summers since 2020, and we’re not going anywhere.
Whether you’re starting a beach day with your crew or grabbing a box for the house before everyone wakes up, we’ve got you. Every donut is made to order, hand-dipped, and bigger than you’re expecting.
What to Order in Sea Isle
Espresso Martini — This one was made for Sea Isle. Dark cocoa and coffee glaze with a silky, house-made espresso cream center, crowned with glistening chocolate-coated coffee beans. It’s the donut equivalent of your favorite cocktail — minus the hangover.
Cinnamon Roll — The classic cinnamon roll turned into a donut. Ooey-gooey sticky bun smear, tangy cream cheese glaze, and a crunchy cinnamon streusel topping. It’s indulgent and it knows it.
Frozen Salted Caramel Frappe — Sweet and salty, made with Ghirardelli’s caramel sauce, topped with whipped cream and caramel drizzle. The frozen drink you didn’t know you needed at 9 AM.
See everything we make on the full menu.
Hours & Season
Open daily, 7am to noon, all season. Holiday weekends can shift things — follow @fracturedprunenj on Instagram for the latest.
Getting Here
Address: 5004 Landis Ave, Sea Isle City, NJ 08243
Phone: (609) 425-9352
Email: fpruneseaisle@gmail.com
From the Promenade: head south on Landis Avenue to 50th Street — we’re right in the heart of Sea Isle City. Parking: street parking along Landis Avenue, some metered, some free. During peak summer weekends spots fill up early, so plan accordingly.
Questions We Get a Lot
Do you really make every donut to order?
Yes. Nothing sits in a case. Your donut comes off the line hot, gets dipped in the glaze you picked, and topped in front of you.
How do I skip the line?
Order ahead online and pick up at the counter. On July weekends this is the move.
Do you have real coffee?
A full espresso program — lattes, cold brew, frozen drinks — made with the same care as the donuts. Try the Frozen Salted Caramel Frappe before you doubt us.
Is there anything for the dog?
Ask about our pup donut treats. Sea Isle is a dog town and we know it.
What Our Customers Say
“I’ve had friends say you have to stop at the Fractured Prune in Sea Isle. It will be a highlight of your vacation.”
4.6 stars on Google. Our Sea Isle regulars get it — the wait is worth it when every donut comes out hot and made exactly the way you want it.
We took gold for donuts in the Best of Jersey Shore awards three years in a row (2023, 2024, 2025), with silver in 2022 and 2026.
Order Online
Order ahead for pickup at our Sea Isle City location. Place your order online and we’ll have it ready when you walk in.
Also down the shore: Ocean City · North Wildwood Boardwalk