Right on the boardwalk. No detour needed. Our North Wildwood location puts you steps away from the sand, the rides, and the kind of summer night that turns into a family story. We’ve been a locally owned boardwalk staple since 2017 — serving hot, made-to-order donuts hand-dipped while you watch, with flavors that hit different when you’re smelling salt air and funnel cake.
The Wildwood crowd knows good food. Italian-American heritage runs deep here, and so do our roots. Whether you’re here for a week or just a weekend, a box of Fractured Prune is how mornings start on the Wildwood boardwalk.
What to Order in North Wildwood
Nonna’s Cannoli Cream — This is the one. Premium dark cocoa glaze with a silky, house-made cannoli cream filling, dusted in a cloud of confectioners’ sugar. If your family has a cannoli tradition, this donut was made for you. It’s the North Wildwood hero flavor for a reason.
S’mores — Toasted marshmallow glaze, mini chocolate chips, graham cracker sand, and a giant marshmallow on top. It tastes like a boardwalk campfire — the kind of donut that makes kids lose their minds.
Nutella Churro — A reimagined carnival churro: golden honey glaze, sparkling cinnamon-sugar sand, and a decadent Nutella drizzle. If you love boardwalk churros, this is the upgrade you didn’t know existed.
See everything we make on the full menu.
Hours & Season
Open daily, 7am to 1pm, all season. Holiday weekends can shift things — follow @fracturedprunenj on Instagram for the latest.
Getting Here
Address: 2102 Boardwalk, North Wildwood, NJ 08260
Phone: (609) 425-5791
Email: fpocnj@gmail.com
We’re on the North Wildwood Boardwalk, about one block from Seaport Pier. You can’t miss us — just follow the smell. Parking: we’re directly on the boardwalk, so there’s no street-side parking at the shop. Public lots and metered spots are available throughout the boardwalk area — most visitors park and walk.
What Our Customers Say
“I only just learned about this place but I am in love! I’ve been there 4 times already and even bought a shirt!”
4.6 stars from nearly 400 Google reviews. Boardwalk regulars and first-timers alike — the reaction is always the same: bigger than expected, hotter than expected, and way better than the box stuff.
We took gold for donuts in the Best of Jersey Shore awards three years in a row (2023, 2024, 2025), with silver in 2022 and 2026.
Order Online
Order ahead for pickup at our North Wildwood boardwalk location. Place your order online and skip the line.
Also down the shore: Ocean City · Sea Isle City